Social Media Marketing or New generation Marketing is a term used to describe marketing techniques that are focused on social
media sites such as Instagram, Pinterest Twitter, FaceBook and Youtube etc, using internet platform . It is actually using social media as a communications tool that makes the companies accessible to those interested in their product and make them visible to those who have no knowledge of their products. Its helps both side i.e consumer as well as producers.
Also read State Bank of India and Its Role
Scope in Social Media Marketing
Social Media Marketing has a huge scope in India. As rightly pointed out by earlier user, Facebook has
more than 30 million users in India. Most of the youth-focused brands already have an active social media
presence. But the trend might not have caught the brands targeting other age segments.
We are seeing in explosion in internet penetration in India which in turn will propel growth in social
media and it will create huge opportunities for youth generation. We are seeing lots and lots of brands, both big and small,
getting onto social media. If Social Media utilized properly, it can even help start-ups to rise and boost up the market viability through out the globe.